For decades, Google has been the undisputed master of organizing the world’s public information. But with the rise of generative AI, the company is now turning its powerful models inward, towards a far more personal and ambitious goal: organizing your life.

Today, in a surprise announcement, Google unveiled “Coach,” a brand-new service that leverages its most advanced AI to act as a proactive life planner. This isn’t just another calendar or to-do list app. It’s a conversational AI, deeply integrated with your Gmail, Calendar, Maps, and Google Fit, designed to help you set and achieve your most important personal and professional goals.

We just spent an hour in a guided demo session with the new service, and it’s clear that Google is making a bold play to become the operating system for your life.

What is Google Coach?

Think of Coach as a project manager for your ambitions. You start by having a natural conversation with the AI about a high-level goal. It could be anything from “I want to run my first 5k race in three months” to “I need to get my new e-commerce website launched by the end of this quarter.”

From there, the AI doesn’t just set a reminder. It works with you to build a comprehensive plan.

The Hands-On Demo: Key Features

During our demo, we saw Coach tackle a few common goals, revealing a stunning level of integration.

1. Intelligent Goal “Chunking”: We gave Coach the goal of launching a new podcast. Instead of just adding “launch podcast” to a to-do list, the AI asked a series of clarifying questions (“What’s the topic? How long will the episodes be? Do you have equipment?”). It then broke the massive goal down into smaller, manageable “chunks”: “Week 1: Research microphones and order equipment,” “Week 2: Brainstorm first 5 episode topics,” “Week 3: Record first episode.” It then automatically scheduled these tasks and deadlines directly into Google Calendar and Google Tasks.

2. Proactive, Contextual Assistance: This is where the magic happens. Coach has access (with user permission) to your data across Google’s ecosystem. In our demo, the user had a “record podcast” session scheduled for Friday afternoon. When a new email invitation for a friend’s party on Friday afternoon arrived in Gmail, Coach immediately sent a notification: “Heads up: a new event conflicts with your scheduled recording time. Should I suggest a new time for you to record on Saturday morning instead?” This proactive conflict resolution could be a game-changer for managing a busy schedule.

3. Real-World Integration: For a fitness goal like “run a 5k,” the integration goes even further. Coach can schedule your training runs, use Google Maps to plan a safe 3-mile route starting from your home, and then track your performance via Google Fit or a connected smartwatch. If you fall behind on your training plan, it will gently nudge you and adjust the schedule accordingly.

The Strategic Play

So why is Google building this? It’s a multi-pronged strategic move. It’s the ultimate “sticky” application, weaving Google’s services so deeply into a user’s life that switching to a competitor becomes unthinkable. It’s also a defensive move against a future where we ask a personal AI for help instead of typing queries into Google Search.

Of course, the privacy implications of giving a single AI such a deep, interconnected view into every aspect of your life are immense. Google executives were quick to emphasize their privacy-first approach, noting that much of the personalization happens on-device.

Still, Google Coach represents one of the company’s boldest bets yet. It’s a powerful and deeply compelling vision for the future of personal productivity. Google doesn’t just want to help you find information anymore; it wants to help you act on it.